Ledger started a vuln research team, and the very first thing they did was target unfixable hardware bugs in their primary competitor's productshttps://ledger-donjon.github.io/Unfixable-Key-Extraction-Attack-on-Trezor/ …
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I'm actually surprised we don't see that more often (adversarial marketing laundered as vuln research).
I am not surprised to find that it's the blockchain community that ran with this idea 
