I think that's valid to some extent, but the fact that everyone means well doesn't really change that there's a fundamental problem in building a business model around turning users into the product. This is true for all of advertising.
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Some companies are better than others at keeping it separate from the rest of the products. I've seen it range from "our user profiles for core product + ads is the same" to "we have no way to tie the two together without deploying new code", with the usual gradient in the middle
End of conversation
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