I believe 2 things are simultaneously true: 1. Cambridge Analytica grossly violated Facebook’s Terms of Services, and Facebook has known it for well over a year. 2. Their psychographic data product is a bunch of poppycock and had nothing to do with Trump’s Facebook success.
... and they likely defrauded millions of dollars from unsuspecting clients who believed their black magic, violated the privacy of hundreds of millions of citizens around the world.
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And were likely a proximate cause of Facebook cutting off Facebook Topic Data. This should be a warning to all communications firms out there: if you’re getting and using FB data from any vendor right now, it is either obtained fraudulently or so incomplete as to be worthless.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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