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3. Some decide last minute. 100s of focus groups tell me that, and "in MI, PA and WI, between 13 and 15 percent of respondents in exit polls said they had decided in the last week of the campaign. Those voters broke for Trump by a wide margin; in WI, it was about 30 points."
4. "Dont always refight last war," be open to new methods like @trafalgar_group, "to combat shy Trump effect by asking not only how they planned to vote but how they thought their neighbors would vote, possibly offering Trump supporters way to project feelings onto someone else."
5. Appreciate @LangerResearch perspective on polling: “I’d suggest predicting election outcomes is least important contribution of pre-election polls. Bringing us to a better understanding of how/why nation comes to these choices is higher value that good-quality polls provide.”
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