🚨Update on the media coverage of the Democratic presidential candidates for January 📊:
1. Biden continues to get A LOT more coverage than anyone else.
2. Warren has been overtaken by Sanders for the first time in months.
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3. Billionaires Steyer and Bloomberg might be spending hundreds of millions of dollars on Facebook and TV ads, but they only have about as much coverage in traditional news media as Andrew Yang.
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In terms of changes from December:
📈 More coverage relative to last month for essentially everyone, as Iowa is approaching.
📈 Coverage for Sanders went up by 80%, similar for Klobuchar, but her baseline was much lower. She's getting about as much coverage now as Buttigieg.
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As an FYI: 58% of the coverage of Joe Biden mentions Ukraine.
Standard disclaimer, as I've been saying for a year: the coverage data tells us nothing about the tone of the coverage.
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The data here come from Factiva. Media outlets examined include: NYT, WaPo, USA Today, WSJ, PBS NewsHour, NPR, CNN, Fox News, MSNBC, ABC, CBS, NBC, and the Associated Press.
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a lot of the Biden coverage will be related to impeachment / Hunter Biden, no?
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For sure. I don't parse it in detail, but majority of Biden stories referenced Ukraine.
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As an FYI: 58% of the coverage of Joe Biden mentions Ukraine.
Standard disclaimer, as I've been saying for a year: the coverage data tells us nothing about the tone of the coverage.
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Interesting, especially since he will end up being #4 or even #5 in the final tally ...
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