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Dean McPherson
@dean_mcpherson
SaaS guy for 6 years 🧑‍💻 4 boys under 5 and doing it all with ~ paperform.codubble.so (new!)
Sydney, Australiapaperform.coJoined April 2013

Dean McPherson’s Tweets

Startup founders are constantly being told what investors want. Many haven’t decided what they want for their own venture first. There are endless ways to build a business. Start with what’s best for you & your customers. Then, find investors who match your definition of success.
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Are the solutions on the market a great fit for your needs? Do they do too much? How established is the third party? How reliable? There's no one size fits all answer here - it's a value judgment you have to make (and sometimes get wrong)
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For most businesses outside of these conditions though, there are a heap of factors that impact whether you should build or buy - Cost - Time to implement - Complexity of solution - Scaling - Risks of coupling to a third-party service - Ongoing maintenance burden - Scope
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The common advice for startups is that you should focus on your core business value (the part that makes you unique), and use third-party solutions wherever possible There's truth in this - particularly for young startups that have $ to burn, and need to accelerate validation
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Incredibly important application of text generation models. One of the things people most consistently underestimate is how to learn general “soft” professional skills.
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I mentor a young lad with poor literacy skills who is starting a landscaping business. He struggles to communicate with clients in a professional manner. I created a GPT3-powered Gmail account to which he sends a message. It responds with the text to send to the client.
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Multi-product strategy is something I spend a lot of time thinking about, both for the day job and via my various side hustles. And one of the clearest articulations of how to think about additional products is this diagram from Reforge. let's deconstruct it in a 🧵...
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We grew Paperform from nothing to 3M ARR with no funding, no audience, no social following and no cold emails. The secret? Good product, better service, and patience! SaaS takes time, so chill ✌️
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Prediction: AI won't be a defining trait of most startups, instead it will be MSG sprinkled liberally everywhere
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Building ai startups is super hot atm but I'm not convinced there is a long term opportunity unless you have your own tech/moat The risk is big companies will add these tools into their platforms, it's already happening The big $$$ is going to be selling shovels and infra
If you do this long enough, it makes you deeply skilled at - being ok with sucking at stuff - learning on the fly - admitting when you don't know things - applying learnings across domains - knowing that you'll eventually find a way
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