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Daysia Tolentino

@daysiatolentino

finally wading into the mascara vs “mascara” vs #mascaragate discourse. yes, my brain hurts:

nbcnews.com

Two mascara controversies rattled TikTok last week. What is everyone so upset about?

Julia Fox found out that the "mascara trend" wasn't about makeup. Elsewhere, beauty influencer Mikayla Nogueira was criticized for an actual mascara ad.

9:07 PM · Jan 31, 2023

18.9K

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this is mostly a piece about algospeak, the rapid changes in tiktok language, and how words lose meaning on apps when you can’t control the context. ty

@mixedlinguist

for the linguistic insight!