David Smith

@davidsmith4324

Working for SAS UK & Ireland to explain and bring to life all things , , & . All opinions are my own.

Marlow, UK
linkedin.com/in/david-smith…
Geregistreerd in januari 2014
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  1. 10 uur geleden

    I'm sure can do this - the other one I've heard is developing personalised training regimes for athletes. At the moments teams and squads often do the exact same training routines. Like healthcare, we know that more personalised approach will deliver better results

    A4: what's the role of in the game? Could be used to identify rising stars AND create an amazing fan experience?
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  2. 11 uur geleden

    A6: It can be hard to explain what a data analytics company does, but not when you bring it on to sport and say it can be used to improve performance. Then it's easy to translate to business where you're in competition with everyone else, just like athletes are

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  3. 11 uur geleden

    And what would really appeal to fans is when fraud detection becomes so good that authorities can intervene quicker than they otherwise could to bar a cheating athlete before they even step up to the start line

    A5: Identify outliers for further investigation and analyze confirmed fraud cases to find patterns to block or flag in the future with on- or off-field issues ⚽️
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  4. 11 uur geleden

    Yes, and the more data you collect the easier it is to spot anomalies that would indicate drug use - as with everything, the more powerful the analytics and the bigger the (relevant) data set, the better

    A5: Analytics could determine the characteristics or events that occur when athletes are found using performance enhancing drugs, helping to educate and reduce the occurrence in the future
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  5. 11 uur geleden

    A4: As a fan I know there are certain players I like much more than others in the team I support (the mighty ) - so more personalised content that relates to that particular player (Jack Grealish) would go down well!

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  6. 11 uur geleden

    Yes, and then they can also tell you where's the shortest queue at the moment you're looking for that half-time beer, or where the quickest route to exit the stadium is at half-time

    A4: Imagine if your club knew you liked a hot dog, with ketchup and no mustard, just before half time of the game and had it delivered to you by simply pressing yes on your smart phone.. these are the realities provides
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  7. 11 uur geleden

    This is a good point though. Many fans love the "unpredictability" of sport and put this down to lots of unknown factors. Will too much data analysis remove some of this uncertainly and make it more of a competition between data scientists/technology?

    A3: would be cool to push IoT to the max and have the ability to control the players on the pitch :) maybe I could finally bring back the Netherlands to the world stage (where we belong ;)) FIFA in real life
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  8. 11 uur geleden

    A3: GPS & gives scope for measuring/analysing outputs in real-time so that in-game decisions can be made by coaching staff

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  9. 11 uur geleden

    Yes, it's lots of small marginal gains that can make a big difference to end result where not much between the teams - i.e. could be the difference between narrow win and narrow defeat

    A2: leading teams, like leading businesses, measure everything and anything they can to gain an advantage. It's all about harvesting the value in the information.
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  10. 11 uur geleden

    A2: One of the most interesting things is so much sporting performance is attributed to how the athlete's mind is. British Rowers said they feel "more confident" on start line knowing they have power of supporting their preparation

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  11. 11 uur geleden

    Yes, very good example. involved in this club & he's taken this statistical approach to analysing the game to Brentford FC in UK too.

    A1: still the most impressive: the experiment of the FC to run a club based on statistical analysis of the game.
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  12. 11 uur geleden

    A1: So many sports are using analytics, and I've been involved in marketing SAS as Official Analytics Partner to Other good examples in football and cycling ,

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  13. 11 uur geleden

    Looking forward to today's discussion - good timing with sporting performance on many people's minds now we're into knock-out stage in Russia

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  14. 28 jun.

    Roll over , is the next big thing in ! Read Lee Thorpe's latest blog for getting compliant the sensible way

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  15. 28 jun.

    Responsible AI is essential to move forward with the available technology. It needs to be reliable, easy to use/innovate, transparent and protect privacy...

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  16. heeft geretweet
    27 jun.

    Our Head of is running a webinar tomorrow! "Supercharge your digital intelligence to power " - sign up now

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  17. 27 jun.

    Find out all about how analytics can improve sporting performance in Friday's

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  18. 26 jun.

    Is personalised marketing really personalised when only 10% of businesses can effectively predict the “next best action” for customers based on ? Survey results here:

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  19. 21 jun.

    How artificial intelligence is being used to find the football stars of the future

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  20. heeft geretweet
    21 jun.

    Another packed agenda ready for all in Dublin today all to be covered by the experts

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