Source: a phenomenal book that nobody talks abouthttps://www.amazon.com/Human-as-media-emancipation-authorship-ebook/dp/B00HLT7H0E …
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Won't that make all content marketing then?
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Interesting. SoundCloud is already embracing this.
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Scary but seems prescient. RT
@david_perellThanks. Twitter will use this to make your timeline better. UndoUndo
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Don't you think *most* content at this point is being paid for by those who wish to REACH the people who consume it? (advertisers) I actually think a more likely shift is the opposite: Increasingly content will be paid for by those who consume it (subscriptions).
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Distributors only pay for content they can monetize through consumers directly (subscriptions) or indirectly (advertisers). Distributors are middle men. The most likely payment shift to happen in my mind is away from advertisers and toward consumers.
End of conversation
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Large scale media distributors: Amazon Prime, Apple TV, and Netflix, Disney. Independent creators // media distributors: Gumroad, Patreon, SoundCloud. Every media distributor is selling its values and visions to its audiences.
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Not *that* provocative. Close to 5% of my paid audience = journalists who turn my analysis into mainstream articles in one way or the other.
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And, how many, like me, regularly use your curation in their own mini distributions? And, how many shares do you get/brief? That's social collateral that the reader wants and is willing to pay for.
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