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  1. Creativity doesn't always have to change behavior, it can just be simple & effective by

  2. " has a fantastic way of thinking, you'll learn a ton & laugh a lot!" Win 1+1 = 3 (& 14 more books!):

  3. I bloody love this from so much, it could actually turn me into a Halloweenie

  4. "Without impact, communication and persuasion, what happens? The square root of f*ck all." - Dave Trott

  5. Seems like a good time to re-read this... A view from Dave Trott: Brexit and behavioural economics via

  6. Great presentation by Dave Trott at . "Smart people understand simple stuff works". Check that slide :)

  7. Completely agree with this by - so much to be said for stripping back to basics

  8. "Before we start to speak we must find out what our audience needs to hear." by the ever sage

  9. The power of positive thinking, long and thoroughly debunked, needs reassessing.

  10. How modern advertising works.

  11. “If they can’t explain in 140 characters or less (..) I will kill their product."

  12. 'The business of creativity doesn't have to be as complicated as we make it': via More at:

  13. World class trolling before it was a thing. By the ever-witty Brits. Of course.

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