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  1. proslijedio/la je Tweet
    prije 1 sat

    15 mins in to the audio book and already hooked. As a result, checked Wikipedia page where I learnt the Ploughman's lunch was created in 1960s as a marketing campaign for British cheese. thanks

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  2. In case you missed it, the government's got you covered - whole pages in yesterday's papers

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  3. "As usual the marketing industry is so far up its own ass with its new technology toys that technology trumps common sense" -

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  5. proslijedio/la je Tweet
    prije 20 sati

    Hospitality Christmas - aka late January break, peace, sun, good beer & a good read 😎

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  6. proslijedio/la je Tweet

    Love how they now have the Big Ben scaffolding on the HP sauce label

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  7. proslijedio/la je Tweet
    prije 22 sata
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  8. proslijedio/la je Tweet
    31. sij
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  9. proslijedio/la je Tweet
    prije 24 sata

    GOOP hardly advertises, and yet it’s one of the most famous, most talked-about brands in the world. How come? on the power of niche—if just 2% of people love you, it matters not that 98% of people hate you:

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  10. proslijedio/la je Tweet
    prije 24 sata

    1. Think of a classic film from your childhood. 2. What if it was 90 seconds long? 3. Imagine that the lead actor is the same age they are now. 4. Stick in some product placement. 5. Congratulations, you're an advertising creative.

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  11. Nice quote from Robert Campbell

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  12. proslijedio/la je Tweet
    3. velj
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  13. proslijedio/la je Tweet
    3. velj

    “Just do what everyone else is doing or you’ll be left behind.” Another lesson by to begin the week with.

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  14. proslijedio/la je Tweet
    3. velj

    . always on point. "There'll be another bandwagon along in a minute"

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  15. proslijedio/la je Tweet
    3. velj

    "Just do what everyone else is doing or you’ll be left behind" and the bandwagon effect

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  16. proslijedio/la je Tweet
    3. velj

    "So, what was the point of it all? We may never know, and that seems to be the way advertising is. Just do what everyone else is doing or you’ll be left behind."

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  17. 3. velj
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  18. proslijedio/la je Tweet
    2. velj

    Coronavirus has arrived just in time to take the baton from Brexit as the easy excuse for CEOs to blame for their company failures brought on by bad management.

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  19. 2. velj

    From Eaon Pritchard’s new book “Shot By Both Sides”

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  20. 2. velj

    (Always worth reading for the quality of the writing) "I haven't read the CCPA regulations, but I would bet my reputation that it's a seven-course fine-dining bullshit banquet of confusion"

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