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Tonight we took over one of our ad breaks to announce our partnership with @TheCALMZone and our new campaign #BeTheMateYoudWant. You can watch the whole ad break takeover here.pic.twitter.com/ohufdDK41b
#BeTheMateYoudWant focuses on how small gestures can make differences when you are going through a tough time. Hearing from a friend can really help people feel less alone and we want to champion those moments.
For more information visit our website:http://www.dave.uktv.co.uk/CALM
Good ad
@theCALMzone @davechannel Well done all, lovely work!
Well done!!!
is this voiced by james acaster??
Thank you so much for this, absolutely brilliant and always important. Also always a pleasure to listen to @JamesAcaster for a while
@JamesAcaster Brilliant..fantastic message and idea! Well done all involved 
very funny
Lads in the best sense of the word! #Lads #ladslads #ladsladslads #ladsladsladslads etc
We'll check!
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