Q4 Let’s consider one example: Say, your new client is a celebrity-worth site that has seen a traffic drop because Google’s featured snippets basically answer all of its target questions / queries. What should they do? #vcbuzz
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#VCBuzz A4.3 Then there's "Do what G aren't/won't". Things like: * community building, * using alternative mediums, * custom data (aggregates, formulas etc.), * additional value (partner discounts etc.) >>>
#VCBuzz A4.4
Basically, you have to invest more into the content and experience to increase it's value, uniqueness and retain user interest and loyalty.
