Q4 Let’s consider one example: Say, your new client is a celebrity-worth site that has seen a traffic drop because Google’s featured snippets basically answer all of its target questions / queries. What should they do? #vcbuzz
-
#VCBuzz A4. Step back and assess the situation. In many cases, those hit hardest are those that provide either: 1) Shallow/Limited info. 2) Specialised info that's deemed as popular and valuable. >>>
#VCBuzz A4.2
Shallow/Limited Info:
You need to consider your model/approach, and make it more robust (diversify, added value, scarcity etc.)
Specialised:
You should look at the data source(s), and what you can provide in addition that will hold audience appeal.
-
-
#VCBuzz A4.3 Then there's "Do what G aren't/won't". Things like: * community building, * using alternative mediums, * custom data (aggregates, formulas etc.), * additional value (partner discounts etc.) >>> -
#VCBuzz A4.4 Basically, you have to invest more into the content and experience to increase it's value, uniqueness and retain user interest and loyalty.
Einde van gesprek
Nieuw gesprek -
Het laden lijkt wat langer te duren.
Twitter is mogelijk overbelast of ondervindt een tijdelijke onderbreking. Probeer het opnieuw of bekijk de Twitter-status voor meer informatie.