Q2 In your article “Are Google’s Featured Snippets Stealing Clicks? It’s Complicated“, you point out that arguing the legality of Google’s moves is a waste of time. What do you suggest doing instead? https://www.searchenginejournal.com/google-featured-snippets-stealing-clicks/353598/ … #vcbuzz
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#VCBuzz A2. Make the best/most of what you can. That means understanding what type of queries trigger what type of SERP Features (such as Featured Snippets), and what content aligns with those queries. Then you get to test and choose. >>>
#VCBuzz A2.2
If you can see a decline in traffic, consider blocking the FS, and seeing what happens (note: there is no guarantee that you will reclaim it once you remove the block).
If you are happy with the figures, keep it,
but work hard to maximise traffic it generates!
