Q2 When you are just choosing a topic for your article, how to identify what will interest your audience? #vcbuzz
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Als antwoord op @vcbuzz
#VCBuzz A2. I tend to work it in a set process:
Business Goal
Methods
Suitable audience(s)
Issues/Pains/Interests
Ideation
This improves the chances of the content being "performant" and contributing towards the business,
rather than haphazard ambiguous wins.1 antwoord 4 retweets 4 vind-ik-leuks -
#VCBuzz A2.2 For Ideation - there's no shortage of potential info/insight sources. Q&A sites Forums/communities Google suggestions/search Competitor content Social content Tools such as Buzzsumo etc. The difficulty is finding topics that align with business and audience(s).1 antwoord 1 retweet 4 vind-ik-leuks -
#VCBuzz A2.3 Ideation can be a productive process - tons of ideas. But far to often, though the ideas are interesting - they are interesting to "us". We are seldom the target or beneficiary. Understanding your audience takes more time/effort.1 antwoord 0 retweets 2 vind-ik-leuks -
#VCBuzz A2.4 You also have to try to balance not only topics that align with the right audience to suit the business goal, but the format/medium/style that resonates/appeals to the audience. This may require other peoples skills/abilities to produce.1 antwoord 2 retweets 2 vind-ik-leuks
#VCBuzz A2.5
It's also worth doing other mediums/formats over time, as it may expend your appeal/reach to a broader/deeper audience, and can help reinforce your SEO (esp. if you interlink properly etc.)
:D
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