Q4 How can integrated marketing be organized? There would be many teams involved, how to keep everyone working together? #vcbuzz
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#VCBuzz A4. Depends entirely on the structure of the company, what departments and teams exist etc. But, the core approach is to ensure: 1) Centralised decisions from the top 2) Clear communications across depts./teams 3) Centralised reporting >>>
#VCBuzz A4.2
Ideally, there would be shared resources/tech.
Data housing that permits quick/simple access to data/analysis,
internal message systems (tracked),
regular comms. and set tasks/goals,
building of resources/information for repeat usage/internal education etc.
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#VCBuzz A4.3 Having dedicated liaisons, set feedback approaches, regular status/performance reports so people can see how well they are doing etc. If possible, shared work/overlaps and multi-development of staff skills can work wonders (someone from X spends a day doing Y)Bedankt, Twitter gebruikt dit om je tijdlijn te verbeteren. Ongedaan makenOngedaan maken
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