Q2 What is integrated marketing and why is it the future of marketing? #vcbuzz
#VCBuzz A2.
(possibly thorny answer :s)
Integrated Marketing is what Marketing should be in the first place.
Open, communicative, omni-directional, coherent, utilising multiple mediums/channels/platforms etc.
Unfortunately, it's often seen as "promotion" :(
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#VCBuzz A2.2 Marketing should be there at the start (conception, research, planning etc.). Marketing should be there through growth and development to (feedback, dev. of product/service, targeting etc.). Marketing should be there at the end too (sales, aftersales etc.) >>> -
#VCBuzz A2.3 If you only think of marketing as ads, promotion and pretty things that get attention, then chances are you've missed out on a bunch of info. Being "integrated" leads to efficiency and effectiveness, reducing friction/confusion. >>> - Antwoorden weergeven
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In fact, I used to hear it very often in relation to offline channels, reason why I think we started to call it omnichannel
#vcbuzz -
That, right there, is part of the problem. An awful lot of "digital" has little "real world" grounding. Though digital gives us a lot of new things to look at/twiddle with - the core concepts of traditional marketing still apply.
#VCBuzz
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