Q3 How to take into account secondary / indirect results of content marketing (things like brand awareness and loyalty)? #vcbuzz
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#VCBuzz A3.3 The hardship here is that many such metrics are: 1) Not exact/accurate 2) Not directly available So you need to do things like get a general figure for "mentions" before a campaign, and then check during/after for comparison. Others are more qualitative... >>>
#VCBuzz A3.4
So you not only need to be able to find things like ratings/reviews, and check their dates,
you may need to use tools to identify the sentiment,
have CS provide aggregated figures and general notes etc.
The softer metrics are harder - but can help see more.
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#VCBuzz A3.5 The softer/qualitative side should also receive followup attention. Where as hard-data/quantitative metrics (such as Traffic etc.) can be combined for filtering/qualifying, softer/qualitative data may need chasing for clarification. Run actual feedback campaigns.Bedankt, Twitter gebruikt dit om je tijdlijn te verbeteren. Ongedaan makenOngedaan maken
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Het laden lijkt wat langer te duren.
Twitter is mogelijk overbelast of ondervindt een tijdelijke onderbreking. Probeer het opnieuw of bekijk de Twitter-status voor meer informatie.