Q2 Content drives lots of signals. How to define which metrics to include in your ROI calculations? #vcbuzz
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#VCBuzz A2.3 ... even replacing phone numbers, custom email addresses etc. Anything and everything to aid in attribution. Then there's comparative monitoring. Conversions/traffic pre/during/post campaign. >>>
#VCBuzz A2,4
Depending on the nature of the campaign/channel,
other metrics may be applicable - such as Rankings, Traffic, Email open/click rates etc.
Costs may vary from "content cost" through to "promotion costs" (ads, affiliates etc.).
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#VCBuzz A2.5 Then there's Goal metrics - such as whether it's focused on actual Money, or Brand etc. If the campaign goal is one for perception, then measuring reach/influence, mentions, sentiment etc. is important. But the business metrics are always first and foremost!Bedankt, Twitter gebruikt dit om je tijdlijn te verbeteren. Ongedaan makenOngedaan maken
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Het laden lijkt wat langer te duren.
Twitter is mogelijk overbelast of ondervindt een tijdelijke onderbreking. Probeer het opnieuw of bekijk de Twitter-status voor meer informatie.