Q3 What are easily avoidable copy mistakes when it comes to email marketing? #vcbuzz
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#VCBuzz A3.2 Copy Errors: Bland lede/hook Missing value proposition Lacking obvious calls to action Competing calls to action Making the content too busy Poor design (layout, fonts, colour/contrast etc.) These can all harm Actions, regardless of open rates.
#VCBuzz A3.3
Other things that are often a problem are:
Lacking personalisation
Wrong tone (overly personal, wrong language etc.)
Stupid code/automation issues ("Dear {name}")
People wouldn't produce Ads with such issues,
the same care/attention should be shown for email.
