Q3 What are easily avoidable copy mistakes when it comes to email marketing? #vcbuzz
#VCBuzz A3.
I see 2 distinct types of errors:
1) Content
2) Copy
Content Errors:
Missspellings
Typis
Incorrect nanes
grammar Poor
bad, punctuation'
(Sorry, couldn't resist :D)
All of these can be caught by tools - but careful planning and reviewing/editing goes a long way!
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#VCBuzz A3.2 Copy Errors: Bland lede/hook Missing value proposition Lacking obvious calls to action Competing calls to action Making the content too busy Poor design (layout, fonts, colour/contrast etc.) These can all harm Actions, regardless of open rates. -
#VCBuzz A3.3 Other things that are often a problem are: Lacking personalisation Wrong tone (overly personal, wrong language etc.) Stupid code/automation issues ("Dear {name}") People wouldn't produce Ads with such issues, the same care/attention should be shown for email.
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I'd like to add that sending out campaigns too often for certain industries can really turn people off. Combine this with any of the issues above can lead to a flood of unsubscribes.
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