Q2 What makes a good email marketing subject? #vcbuzz
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#VCBuzz A2. Whatever provides signals of: 1) Value 2) Trust 3) Relevance 4) Timeliness (The more you can match, the better) Not always easy with limited line-length and competition (a bit like Page Titles for SEO :D). >>>
#VCBuzz A2.2
You have to not only get their attention, but interest as well.
The closer you are to what is relevant/important to them, the fresher you are in their mind, the better the perceived value - the more likely to get the Actions you want (Open, Click/Call etc.)
