Q4 What are the steps to increase your sales funnel effectiveness? #vcbuzz
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#VCBuzz A4.2 That's why it's so important to make sure that you have the different types of content for different stages. They may come in looking for "product X", but may want to know more about it, if there's an alternative, a specific version, if it's compatible with ABC etc.
#VCBuzz A4.3
Once you realise that users may bounce around the site, page to page - you see why having strong navigation systems (main nav, site search, in-content links between related pages, suggested pages etc.) is so important (not just for SEO, but for UX and CRO).
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#VCBuzz A4.4 Then it's a matter of making sure each page is "fit for purpose". Strong alignment between the content and the users goal. Obvious Value-Propositions. Clear Calls-to-Action. Logically placed secondary actions/options. Trust signals, contact details, social proof. -
#VCBuzz A4.5 And of course, all the UX/CRO fixes, reducing friction (confusion/frustration/irritation that leads to increased abandonment).
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