Q3 How to help your site visitors complete their buying journey and become your customers? #vcbuzz
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#VCBuzz A3.3 You have to cover all of their needs, in ways that they appreciate - and remove as many barriers as possible. The same way that sales-content should position and present benefits and handle objections, the site should facilitate ease of use/access. >>>
#VCBuzz A3.4
In the real world, you wouldn't advertise, get people to your business, then force them to walk around the carpark 3 times before letting them in.
Nor would you say "no, you can't buy this today".
Don't let your site do similar stupid things :D