Q3 How to help your site visitors complete their buying journey and become your customers? #vcbuzz
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#VCBuzz A3. By not trying to sell them what you want, but help them buy what they need. That ranges from things like Information Architecture and "scent trails" (making Nav clear, obvious, using language they know/expect), through to meeting their informational needs. >>>
#VCBuzz A3.2.
And the information may not just be limited to problems and solutions. That can include aspects such as Trust (are you safe to buy from, are you reputable etc.).
Which leads on to aspects such as Consumer/User Experience (not just trust, about friction etc.)
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#VCBuzz A3.3 You have to cover all of their needs, in ways that they appreciate - and remove as many barriers as possible. The same way that sales-content should position and present benefits and handle objections, the site should facilitate ease of use/access. >>> -
#VCBuzz A3.4 In the real world, you wouldn't advertise, get people to your business, then force them to walk around the carpark 3 times before letting them in. Nor would you say "no, you can't buy this today". Don't let your site do similar stupid things :D
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