Q4 How often should one monitor Google Analytics data and how to best benefit from it? #vcbuzz
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#VCBuzz A4.3. What you shouldn't be doing is disappearing into the data for hours at a time. Set aside 15 minutes to review the main data, scan for trends etc., and do that daily. Set a day/time for a deeper dive each week. But make sure you have Alerts setup for dangers.
#VCBuzz A4.4.
The same way your site should be notifying you of script/DB issues, GA should be warning you about drops of N% in traffic or conversions, or excessive visits, or horrible load times etc.
If there is an issue - you should know about it fast!
