Q4 With entity-based SEO, how has SEO overall changed? Which tactics have gone outdated? @katobkato #vcbuzz
#VCBuzz A4.
Technically, the only real difference there should be is the utilisation of additional markup/schema.
Otherwise, what and how we produce content should be the same!
The reality is, if you produced weak content, aiming at ranking only (not satisfying users),
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#VCBuzz A4.2 ... then you've likely seen an impact over time, as G improves it's ability to disambiguate queries/strings. Between advances with entity identification/extraction, semantic parsing and phrases, G is battling "spam" and "weak content" on multiple fronts. >>> -
#VCBuzz A3.3 If you've been producing "quality" content, then chances are you still would have seen an impact. You should see your impressions/traffic decline slightly, but you should see user-satisfaction metrics improve (lower BR, higher ToP, increased return traffic). >>> - Antwoorden weergeven
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