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#VCBuzz A3.2. Providing further information, pointing to relating content, giving them additional data etc. - all help build trust, engender them towards your site/brand, and aid in increasing the chances of their return. Then there's the SEO benefits :D >>>
#VCBuzz A3.3.
G utilises "link text" to inform them for topicality/relevance,
as well as passing "page rank" (and possibly other "values"?).
There are various papers/patents that suggest that G can alter the value passed through a link...
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#VCBuzz A3.4. ... so things like prominence/position, visual weight (bold, larger font etc.), whether in a series (list of links), commonality (whether boilerplate/common throughout the site etc.) may all change that value. >>> -
#VCBuzz A3.5. Another factor that people often overlook is the potential value for the origin page. It seems the link-element carries weight for the page the link appears on as well?
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