Q3 How to make your brand memorable and likable? #vcbuzz
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A3. Two very different goals :D Memorable is often easier - and consists of several pieces. If there is a Brand, then it should be incorporated (consistency in imagery, tone etc.). Standing out can be achieved by extra effort, attention to detail, value etc.
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But if you move away from "business", towards "personal", it is often a tad easier.
Using peoples names, referencing prior conversations, citing other people and bringing them in to help/discuss etc.
Such things are more "human", and "help" - and stick in memory.
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Stepping away from "professional cutout" also means we can utilise things like humour, personal stories, relations, humanisation points (pets, food etc.). And, the best part is - each one of these moves you more towards "likeable" as well as making you memorable.
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Now, likeable is a BIG goal. The reality is - you are not going to get everyone to like you - it shouldn't even be a goal! The goal is to make sure that enough people associate you/your name/your profile/brand with "positives", at least more than your competitors :D
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