Q4 How do you reach out to those identified decision makers? How many touchpoints does it usually take and which outreach methods are the most effective? #vcbuzz
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Als antwoord op @vcbuzz
A4. I don't think there's a single approach that works for everything. Over time, people have gotten quite intolerant of cold-calls/unsolicited emails etc. But, typically, the methods include: 1) Visits 2) Calls 3) Emails 4) Online Networks 5) Live events
#VCBuzz1 antwoord 3 retweets 1 vind-ik-leuk -
Things can get quite creative (even ballsy!). People can show up for "appointments" they never had. Return calls that never happened. Respond to emails mentioning referrals that are fake. etc. Others are direct - and literally pitch, leading with £/$, discounts etc.
#VCBuzz1 antwoord 2 retweets 0 vind-ik-leuks -
What does tend to stand out with ABM is the lower burn-rate. In many cases, those doing ABM aren't as willing to burn bridges/offend/stalk as typical out-bound/targeted sales. This is often due to reputational risk/damage, and the chance of later-closes.
#VCBuzz1 antwoord 0 retweets 1 vind-ik-leuk -
So you will typically find that they will stop short of harassment/stalking ... possibly waiting a Month, or 3 Months etc. (depending on the nature of what is being offered etc.). It's also an arena that tends to make heavy usage of CRM practices/data pooling.
#VCBuzz1 antwoord 0 retweets 1 vind-ik-leuk
So if a prospect says
"cheers, but no - we've got enough to last us 6 months"
you'll see someone schedule a call for 3-4 months, and try to get in a pre-order :D
#VCBuzz
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