Q2 How to identify those high-profile leads to target? #vcbuzz
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A2. That can/does vary, depending on nature of what you are selling. Some offerings are "tight" (such as UVR inks) - so all you have to do is find printers that produce outside media. Others are "broad" (phone systems) - so you have to figure which markets are probable.
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Then you have to whittle through and look for correlating facets, such as company size (smaller companies may be less likely to have internalised exchange systems).
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And then of course there are "the lists" - various small databases of company and contact details, industries etc. Though far from perfect, these can avoid the initial donkey work, and be cleaned in-house etc. (sometimes used multiple times, or shared/sold out etc.).
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Quite often, the data obtainment/cleansing can be time-consuming, even costly (some lists are not cheap!). But by removing irrelevant, improbable and in some cases, low-value prospects - you are left with a higher-probability list ... often leading to higher conversions
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