Q1 What is account-based marketing and which niches does it best apply to? #vcbuzz
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A1. ABM is basically a hybrid between marketing and sales, typically for high-ticket/high-cost/high-risk offerings for B2B. It involves cherry picking prospective clients, digging out target names and trying to present offers tailored to the individual and business.
#VCBuzz
For those that haven't worked with such,
it's very similar to outbound sales via a semi-qualified list (MQ/SQ),
enhanced with additional data
(such as contact name/position/role, known competitor pricing/offerings etc.)
#VCBuzz
