Q3 What if we are dealing with the opposite problem: What should big brands do to monitor their branded search? #vcbuzz
A3.
There are two parts to this.
1) Monitor actual searches/queries
2) Monitor results for searches/queries
And, ideally, you should be doing it on any major platform,
such as Twitter etc., not just Search Engines.
#VCBuzz
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Monitoring searches is not easy, nor reliably accurate. To start with, go with Search Engine Tools (GSC, BWT etc.). These can give you clear indications. Then there are Ad Platforms and their tools, as many provide "possible" query volumes.
#VCBuzz >>> -
>>> Monitoring results is just as important. There's a ton of "negative terms" that should be frequently checked for ORM ([X are scum], [don't trust X], [X suck] etc.). But there are valid business and ego checks ([brand], [brand are the best], [brand location])
#VCBuzz >>> - Antwoorden weergeven
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