Q2 What should a brand do if no one is searching for them? How to boost your branded search? #vcbuzz
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>>> 2 Main Reasons for Brand searches: 1) Research/Investigation (experience, interest etc.) 2) Differentiation (Product is made by X, Y and Z) So for the first, you can do things to get attention/exposure and generate interest (PR work, publicity (stunts) etc.).
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The second should be part/parcel of your marketing.
Aligning your "name" with your products/services,
and ensuring people associate your brand (name, values etc.) with those products/services.
(You have to be the preferred/desired source)
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Absolutely
#vcbuzz !Bedankt, Twitter gebruikt dit om je tijdlijn te verbeteren. Ongedaan makenOngedaan maken
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>>> All of that though is reliant upon you actually Owning your Brand online. Not just your website should rank, but any/all 3rd party platforms should be easily locatable (social, video etc.). (This is part of ORM and Brand protection)
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>>> So any/all content you produce, be it on-site, off-site, text, video, audio or images - should be boldly/blatantly stamped with your Brand. Any GPs or content on 3rd party sites/platforms should not only link back to your site, but use your Brand name too.
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