Q2 What should a brand do if no one is searching for them? How to boost your branded search? #vcbuzz
A2.
Not easy - but the more effort, the more you do, the more success you'll have (over time).
The first thing is to understand Why people do Brand based searches.
Then it's finding ways to use that knowledge to your advantage.
#VCBuzz
More>>>
-
-
>>> 2 Main Reasons for Brand searches: 1) Research/Investigation (experience, interest etc.) 2) Differentiation (Product is made by X, Y and Z) So for the first, you can do things to get attention/exposure and generate interest (PR work, publicity (stunts) etc.).
#VCBuzz >>> -
>>> The second should be part/parcel of your marketing. Aligning your "name" with your products/services, and ensuring people associate your brand (name, values etc.) with those products/services. (You have to be the preferred/desired source)
#VCBuzz More>>> - Antwoorden weergeven
Nieuw gesprek -
Het laden lijkt wat langer te duren.
Twitter is mogelijk overbelast of ondervindt een tijdelijke onderbreking. Probeer het opnieuw of bekijk de Twitter-status voor meer informatie.