Q4 What are some structured data mistakes you saw being made again and again? #vcbuzz
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A4. Depends on the type of schema implementation. For older approaches, incorrect URLs was a common one (esp. with redirects etc.). Those sort of issues aren't really factors for more modern/embedded versions.
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But bad code still occurs though, ranging from failing to close properly, though to weird nesting orders or invalid values being used.
Then of course there is misuse/abuse.
People trying to use schema the wrong way, basically trying to lie to get SERP presence etc.
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