Thanks to Cambridge Analytica, people I know went from “I have no idea what you do...” to “Oh, you’re one of them data arseholes!” in about a week.
Feels good to be understood though? Finally folk understanding your superhero powers!
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You'd think. But I went from "Sexiest man alive" (HBR interpretation) to "Likely a posh bastard with an Eton education and a small penis" in a few days.
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Truth hurts!!!

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