Hack day with @Estimote beacons.pic.twitter.com/huVXDiwFub
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@darachennis @akohli And, again, the beacons themselves cannot collect info. Users _must_ opt in and use an app to “give up” data.
@darachennis @akohli Of course they do. And many people are happy to give the info up… in exchange for discounts, etc.
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