Well, we've been using it as an economic concept for so long, it'd be wrong to just quit now!
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Loss aversion comes from the assumption that humans use $ as the utility function to optimize (they don’t). https://medium.com/@LucaDellAnna/the-rationale-of-irrationality-e9007512f279?source=linkShare-e5e9ce003c92-1508583083 …pic.twitter.com/RTZsu7IIcV
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The idea of it not being true is too awful to contemplate.
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