PM of FB ads: it's fine that FB claims more reach than number of people in the country b/c their methodology is expected to give bad answerspic.twitter.com/Whp4wHs0GA
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Don't you understand? We have too much scale to accurately track numbers under a few hundred million!pic.twitter.com/EuVJwqeT6h
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The alleged advantage of their platform is fine-grained targeting, but they claim it's impossible to accurately estimate groups<?00M people
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The cult of eventual consistency has finally reached management. One would imagine they will be less sanguine when sued for fraud!
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It's okay, these are extrapolated-Americans
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