Don't you understand? We have too much scale to accurately track numbers under a few hundred million!pic.twitter.com/EuVJwqeT6h
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PM of FB ads: it's fine that FB claims more reach than number of people in the country b/c their methodology is expected to give bad answerspic.twitter.com/Whp4wHs0GA
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The alleged advantage of their platform is fine-grained targeting, but they claim it's impossible to accurately estimate groups<?00M people
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If their methods are that junk, for all we know the actual reach of a facebook ad is fifteen people
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my absolute favorite part (aka the most telling, imo) is the "FB will be around longer than the EU"
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Maybe 10,000,000 people lied about their age
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Lied that they are younger? I can think of only one reason to do that...
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