Why do I see so many promoted tweets by the CEO of t-mobile? I must see more from him than from any two other advertisers combined.pic.twitter.com/VXnPN0xpaa
If you Google him, the first 3 pages of are all marketing pieces (except for wikipedia). Is this an effective strategy? For what?pic.twitter.com/ETDq4VZYff
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For a multinational company, tying your brand that tightly to the CEO's personality is always risky.
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the naive analyst might point to their increasing market share as a measure of success for their tactic of marketing him. Unrelated?
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Anedata says very much so. Importance grows as from early to late stage startup. Extrapolating importance as company size grows
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just another ceo using their company to promote themself
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