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danluu's profile
Dan Luu
Dan Luu
Dan Luu
@danluu

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Dan Luu

@danluu

https://patreon.com/danluu 

danluu.com
Joined December 2008

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    1. Dan Luu‏ @danluu 20 Jan 2017
      • Report Tweet

      Wow! TIL Google is now selling 4 ad slots above search results and will give you zero search results above the fold for some searches.pic.twitter.com/AYcXRffbyT

      5 replies 33 retweets 73 likes
    2. Dan Luu‏ @danluu 21 Jan 2017
      • Report Tweet
      Replying to @danluu

      Google outbids Mozilla in the AppStore and shows up first for searches on "Firefox". Don't worry, it's all part of their plan to not be evilpic.twitter.com/nLPDZhJrYj

      13 replies 252 retweets 247 likes
    3. Dan Luu‏ @danluu 21 Jan 2017
      • Report Tweet
      Replying to @danluu

      Microsoft: hold my beerpic.twitter.com/NiNA2blgeY

      6 replies 18 retweets 80 likes
    4. Dan Luu‏ @danluu 23 Jan 2017
      • Report Tweet
      Replying to @danluu

      Mobile is even worse. Two full pages of ads before 1 real result, which is followed by a full page of knowledge card. 3 pages til 2nd resultpic.twitter.com/DtFIW5fAcZ

      3 replies 1 retweet 3 likes
    5. Dan Luu‏ @danluu 23 Jan 2017
      • Report Tweet
      Replying to @danluu

      User studies on old Google, where ads were more different from real results, found that many users confused ads with real results.

      1 reply 4 retweets 6 likes
    6. Dan Luu‏ @danluu 23 Jan 2017
      • Report Tweet
      Replying to @danluu

      Since then, Google has made ads look more like search results. That's been great for revenue&profit. Not so great for most users, though.

      3 replies 4 retweets 6 likes
    7. Won Chun‏ @won3d 23 Jan 2017
      • Report Tweet
      Replying to @danluu

      There was that "quantitative design" where they would A/B test color choices for things like the ad boxes and see what made more $

      1 reply 0 retweets 1 like
    8. Won Chun‏ @won3d 23 Jan 2017
      • Report Tweet
      Replying to @won3d @danluu

      Surprise: the color that "won" was a pale yellow that was barely different from the white background.

      1 reply 0 retweets 1 like
    9. Dan Luu‏ @danluu 23 Jan 2017
      • Report Tweet
      Replying to @won3d

      I talked to someone in ads about how ads went from "obviously" different to basically identical. They did multiple small A/B changes

      1 reply 0 retweets 4 likes
    10. Dan Luu‏ @danluu 23 Jan 2017
      • Report Tweet
      Replying to @danluu @won3d

      You wouldn't have been able to make ads identical to search results in one shot, but by making multiple small changes it was easy.

      1 reply 1 retweet 1 like
      Dan Luu‏ @danluu 23 Jan 2017
      • Report Tweet
      Replying to @danluu @won3d

      Each time you A/B test making it more similar, $ goes up and each time only some more users get tricked, which doesn't sound so bad

      12:55 PM - 23 Jan 2017
      • 2 Likes
      • Coder Murph Sean Barrett
      1 reply 0 retweets 2 likes
        1. Won Chun‏ @won3d 23 Jan 2017
          • Report Tweet
          Replying to @danluu

          Yeah, the profit motive ensures that these sorts of things only ratchet in one direction.

          0 replies 0 retweets 1 like
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