Wow! TIL Google is now selling 4 ad slots above search results and will give you zero search results above the fold for some searches.pic.twitter.com/AYcXRffbyT
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Mobile is even worse. Two full pages of ads before 1 real result, which is followed by a full page of knowledge card. 3 pages til 2nd resultpic.twitter.com/DtFIW5fAcZ
User studies on old Google, where ads were more different from real results, found that many users confused ads with real results.
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Since then, Google has made ads look more like search results. That's been great for revenue&profit. Not so great for most users, though.
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