Since 2016, I've been thinking about how clear, informative, non-academic talks don't seem very popular.
In 2016, @garybernhardt gave a talk on reproducibility at StrangeLoop which I thought was quite good. It clearly explained a non-obvious idea and came in well under time.
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I'm trying to put together a specific "small idea" talk and it's hard to explain clearly. One single example, which would be a preface in a blog post or 1 of 8 examples in a book chapter, takes 10min to work through, half of the talk time. Talks are a very low bandwidth medium.
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In 99% of "big idea" talks I see that try to explain why you should do something, the "why" is woefully underdetermined and you can use the same style of reasoning to justify the opposite thing. This isn't to say these can't work, there are some that work.
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