There's obviously some limit -- a 40 foot long line surely reduces reading speed, but it seems like no one's tried to find the limit? When I talked to designers/typographers, they pull rank and tell me that "experts" know that shorter=better, but they also can't refer to sources
I can buy expert knowledge in some contexts, but when I've talked to "experts" about this they've claimed that their beliefs are backed by ironclad studies. If the studies they've referred me to are what their beliefs are based on, that's unconvincing (to me).
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Also, this seems straightforward to study compared to many other aspects of human interaction/behavior. I'm not saying it's easy, but I think it's easier than other areas where we don't just give up and rely on expert knowledge.
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I am sceptical (although, only as an interested non-expert) that typographic practice is in fact based on studies rather than tradition, aesthetics & experience. On reflection it seems plausible it's not _unusually_ hard to study. Any ready examples of such "other areas"?
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