I've seen a bunch of tweets today about "company X is using (your favorite esoteric language) in production but it's such a competitive advantage that it's a secret!"
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Cloud is arguably one of the most technical big $$ markets around. My team at AWS's most successful competitor didn't use version control until I spent 3 months advocating for it. Is using Erlang a bigger competitive advantage than using version control? I doubt it.
In conversations with Google folks going back to 2014, many were/are open contemptuous of Azure's systems and processes and they claimed that GCP was going to stomp Azure "soon" due to Azure's technical inferiority. I'm not saying this can't happen, but it hasn't happened yet.
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When I was at Google, the target of contempt was FB. Many people believed that G+ was going to stomp FB because FB was a giant pile of technical debt that was going to fall over any day now. It turns out fixing FB's tech processes was easier than fixing Goog's product processes.
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"marketing can remain irrational longer than you can remain technically solvent" *runs away*
End of conversation
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