I've seen a bunch of tweets today about "company X is using (your favorite esoteric language) in production but it's such a competitive advantage that it's a secret!"
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IMO, the biggest conceit here is the presumption that technology choice really matters in "tech" companies. Looking at post-FB wildly successful ($10B+) tech companies, they're companies like Twitter, Stripe, Airbnb, Uber, etc.
During their super successful hypergrowth days, half of them were known for having terrible tech, processes, etc., which didn't matter in the face of amazing product-market fit. This is different for companies that compete on technical merit (GPU, HFT, etc.), but those are rare.
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Cloud is arguably one of the most technical big $$ markets around. My team at AWS's most successful competitor didn't use version control until I spent 3 months advocating for it. Is using Erlang a bigger competitive advantage than using version control? I doubt it.
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What I've always found interesting is that pay and hiring isn't really related product complexity in the same way technical quality isn't product success. If tech quality doesn't matter why hire good engineers at all? Why pay them well? It seems like it'd be cheaper too.
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