I am wary of trope archetypes that acquire the weight of folk statistical assumptions.
For example is it actually the case that Jordan Peterson’s audience is primarily troubled young men, in search of strong moral leadership? Any fans outside that demo/psychographic? 
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No clue
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Most rigorous method would be a twitter poll
End of conversation
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Target an ad at his followers on social media, then run an audience analysis and see how it differs from general platform data
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1. that seems impractical and expensive 2. that would only tell you about his audience on specific social media platforms. not everyone uses social media platforms. those that do are not necessarily likely to engage with advertisements. (e.g. I use AdBlock+)
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Well his primary channel is YouTube though he's written a book, so it wouldn't be bad.
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