Semanticists: what does "never" even mean? What is happening here? Am I on crazy pills?
@ToddTheLinguist ?pic.twitter.com/R337NfLCyB
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overthinking it. it's just bad copy, not 4D semiotic chess.
I didn't mean to imply that this was an explicit plan on their part; just explain a natural if suboptimal use of language.
I'm kinda shocked (but not surprised) at the subtext of the ad. It's an exhortation for parents of screen-addicted children to make sure their kids buckle their seatbelt before driving away. Like, they're so distracted by their devices that they are likely to forget to do it.
BUT YOU GUYS. It's at the bus stop. And the bus has no seatbelts. There's layers to this.
Psh, ads go where they sell ad space. The bigger problem is the period after "begin"...
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